Manufacture CT
Manufacture CT is a membership organization in Connecticut serving students, professionals, leaders, and government officials shaping the future of one of the state’s most vital industries. They host events and programs focused on community, advocacy, professional development, and updates on the latest industry news and regulations. Founded in 1913 as the New Haven Manufacturers Association, they are one of the longest-standing manufacturing associations in the country.
BRANDING, BRANDED MATERIALS, CAMPAIGN DEVELOPMENT, SOCIAL MEDIA, VIDEO
The Starting Point
When I first started working with Manufacture CT, they were still known as The New Haven Manufacturers Association. Their branding was outdated and didn’t fully reflect the innovative members, statewide presence, or the advocacy work that had grown over the years.
The Direction
The goal was to rebrand the organization as Manufacture CT, creating a visual identity that represented a statewide network of innovative manufacturers. The messaging was designed to evolve with the industry, turning a stale, outdated brand into one that felt current, innovative, and in tune with the times. This also meant increasing visibility—showcasing the organization’s work and members, much of which had previously gone unnoticed by the public.
I co-designed the new ManufactureCT logo. It was a no-brainer to take advantage of the fact that "CT" for Connecticut lived within the word manufacture.
The vertical/square logo.
Branded membership and sponsorship benefit sheets to highlight the benefits of the organization, something that there wasn't clarity on before-hand.
ManufactureCT did a ton of in-person events, so branded signage was a must. You can see the smaller pop-up banner shows the Young Manufacturing Professionals logo we created for the subgroup that formed soon after the rebrand.
They loved repping the new brand with a ton of branded merch. I even got them all to do a fun dancing video in the merch for the virtual launch event.
For the first couple years of working with ManufactureCT I did content creation and managed social.
I co-designed the new ManufactureCT logo. It was a no-brainer to take advantage of the fact that "CT" for Connecticut lived within the word manufacture.
The vertical/square logo.
Branded membership and sponsorship benefit sheets to highlight the benefits of the organization, something that there wasn't clarity on before-hand.
ManufactureCT did a ton of in-person events, so branded signage was a must. You can see the smaller pop-up banner shows the Young Manufacturing Professionals logo we created for the subgroup that formed soon after the rebrand.
They loved repping the new brand with a ton of branded merch. I even got them all to do a fun dancing video in the merch for the virtual launch event.
For the first couple years of working with ManufactureCT I did content creation and managed social.
Video
I edited video content for ManufactureCT, including the Meet the Manufacturers series, which gave viewers a behind-the-scenes look at manufacturers across Connecticut while highlighting the industry's impact and the value of ManufactureCT membership. I also produced a COVID-19 series showcasing how manufacturers quickly pivoted their operations to produce PPE and were recognized as essential workers.
Impact
The new social channels and marketing materials drove month-to-month visibility and engagement. Highlighting members increased awareness of the vital work they do across the state, making manufacturing a more attractive industry for young professionals. The momentum from the rebrand also helped attract new members and elevate the organization’s presence. During COVID, we helped ManufactureCT showcase how Connecticut manufacturers pivoted to produce PPE, fostering pride and recognition across the state.