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    <lastmod>2026-06-10</lastmod>
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    <loc>http://www.alexandrasordi.com/home</loc>
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    <lastmod>2026-06-20</lastmod>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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  <url>
    <loc>http://www.alexandrasordi.com/calm-nola</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-20</lastmod>
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      <image:title>CALM NOLA</image:title>
      <image:caption>This client came with only a low res logo file, so we started by rebuilding it from the ground up, keeping the original design intact and creating the proper files needed to move forward.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/0bf60f71-29dc-4c9e-bb83-1ce68f46c5a2/calm-nola-awareness-campaign-billboard-mockup.png</image:loc>
      <image:title>CALM NOLA</image:title>
      <image:caption>This billboard was part of the psychosis awareness campaign focused on community education and breaking stereotypes. By the end of the campaign, the CALM logo became recognizable in the community.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/91d19fa4-51c7-4671-b62a-49868b4233f1/psychosis-is-real-bus-ad.png</image:loc>
      <image:title>CALM NOLA</image:title>
      <image:caption>The bold design and simple messaging translated seamlessly into bus ads, cutting through the visual noise of New Orleans and putting the campaign in front of the community every day.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/ebd9870d-b32e-42a6-8a71-f9d53facb344/interior+bus+ad.png</image:loc>
      <image:title>CALM NOLA</image:title>
      <image:caption>The interior bus ads drew from the artistic heart of the New Orleans community and the EPIC Clinic. The copy came directly from poems written by clients describing their lived experience with psychosis. Personal, honest, and intentionally relatable, designed to reach both those learning about psychosis and those quietly living it.</image:caption>
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      <image:title>CALM NOLA</image:title>
      <image:caption>Posters, flyers, and handouts distributed throughout the community, each with a uniquely tracked QR code directing people to a psychosis symptom quiz. The tracking gave us clear insight into which messages were resonating and where.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/110296fc-72da-4dc3-bfe7-40aa0870368a/calm-bus-shelter-high-risk-ad-mockup.png</image:loc>
      <image:title>CALM NOLA</image:title>
      <image:caption>Building on the success of the first campaign, CALM secured funding for a follow-up centered around high risk factors of psychosis. Trackable QR codes directed people to a dedicated landing page.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/1ba6d54a-88ec-4afa-93e5-14cec5dab688/bus-ad-mockup.png</image:loc>
      <image:title>CALM NOLA</image:title>
      <image:caption>Bus and billboard ads rolled out across the city again, each version dedicated to a specific risk factor of psychosis. Keeping the New Orleans creative community at the heart of the work, I developed a series of block print inspired illustrations to anchor each execution.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/7830ada2-70b2-4c1f-8b52-2e2153ec216b/Portfolio+Web+Mockups+-+2.png</image:loc>
      <image:title>CALM NOLA</image:title>
      <image:caption>The dedicated landing page anchored the campaign, featuring videos of local influencers sharing real conversations about their experiences with psychosis, followed by educational resources on risk factors and pathways to getting help.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/e05deb48-a3e0-4403-aeda-0621fb6d5c3b/calm+social+media+posts+phone+mockups+%281%29.png</image:loc>
      <image:title>CALM NOLA</image:title>
      <image:caption>Social content carried the campaign further, keeping the messaging and visuals consistent across every touchpoint.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/e540ed44-b1e4-41f1-b606-25a21a808678/popupbanner.jpg</image:loc>
      <image:title>CALM NOLA</image:title>
      <image:caption>The success of the CALM campaigns contributed to EPIC clinic's expansion across the country, bringing specialized care to more communities in need.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/75f6b0c8-7ed8-406f-92c0-48ebb3615761/realitycheckpodmockp.jpg</image:loc>
      <image:title>CALM NOLA</image:title>
      <image:caption>The new brand direction extended into audio with cover art for CALM's Reality Check Podcast, keeping the visual identity consistent across every platform.</image:caption>
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  </url>
  <url>
    <loc>http://www.alexandrasordi.com/new-haven-health-department</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/ba4817cb-3ec5-4a90-8f83-fe2cb6f29ce5/strategicplan.png</image:loc>
      <image:title>New Haven Health Department</image:title>
      <image:caption>The New Haven Health Department came to us mid-pivot: a new strategic plan, a city that needed clearer access to health services, and a pandemic just beginning to reshape how people relate to public health information. The rebrand had to do more than look good. It had to build trust.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/067fa4cb-5442-4b50-bc10-3b0a779b9e49/verticallogo.png</image:loc>
      <image:title>New Haven Health Department</image:title>
      <image:caption>The strategic plan called for something more approachable, so the name changed too. Say hello to NHV (New Haven) Health: a little more informal, a lot more memorable, and built to feel like a resource people actually want to turn to.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/2368eaba-f7a4-4d4a-bcfb-a21c4e2f9833/logoexplanation.png</image:loc>
      <image:title>New Haven Health Department</image:title>
      <image:caption>Every element in the logo was intentional. The client had a clear vision, and a viral graphic making the rounds about equity in access ended up being the spark that brought it all together visually.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/80dcdeb5-3f84-435b-b3bf-421489b7433f/image+%287%29.png</image:loc>
      <image:title>New Haven Health Department</image:title>
      <image:caption>The department brought the new branding into their physical spaces, and they nailed it. New furniture, fresh paint, the logo anchoring the wall. This is one of their clinic locations.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/cc482c0e-bcee-4605-b5df-ab0263325b95/image+%288%29.png</image:loc>
      <image:title>New Haven Health Department</image:title>
      <image:caption>The first campaign we worked on together was the COVID-19 vaccine rollout, part of the city's broader COVID Action Plan. We leaned into the floating emoji head trend to capture the real conversations people were having, getting vaccinated so they could get their summer back.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/f3f5f155-869f-4d9a-b27c-dfdd92eeacf4/Screenshot+2026-01-23+at+6.19.02%E2%80%AFPM.png</image:loc>
      <image:title>New Haven Health Department</image:title>
      <image:caption>The concept carried into paid digital ads too, this time in video. We recorded real voices from the community having real conversations, not actors, not scripts. Just people talking about their summer plans.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/11bfadf9-9590-49d8-95ba-72c1749c69cd/covidsummersocial.png</image:loc>
      <image:title>New Haven Health Department</image:title>
      <image:caption>The same idea carried into organic social. And like everything we create for NHV Health, all of it is produced in both English and Spanish so the information actually reaches the people who need it.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/922b3016-3ed8-4083-bcea-eb0c07f74fae/makesummersafer.png</image:loc>
      <image:title>New Haven Health Department</image:title>
      <image:caption>The billboards kept it simple: get people to remember the URL. We created a short, memorable link that drove traffic to the department's online COVID hub.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/9b8b476e-b544-4efe-9918-fc4dc88ccc9c/Untitled+design.gif</image:loc>
      <image:title>New Haven Health Department</image:title>
      <image:caption>When fall hit, the message shifted. Boosters were available, and with everyone heading back to school and spending more time indoors, we took a seasonal angle. We paired the COVID-19 booster with the flu vaccine, positioning both as a normal part of taking care of yourself this time of year.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/9daa6f23-fa2f-4692-abdd-118ffc7ed8cd/nhvhealthsocialmockup.png</image:loc>
      <image:title>New Haven Health Department</image:title>
      <image:caption>On social, we tied it into the moments people were already thinking about: back to school checklists and fall sports season. The vaccine was just another box to check as the season started.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/e2f97799-cb45-4241-8314-e822b6fc703b/fallcovidbillboard.png</image:loc>
      <image:title>New Haven Health Department</image:title>
      <image:caption>Same approach as before on the billboards: keep it simple, keep it memorable, get people to the URL.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/d89225b7-ad37-4cf3-a3e6-688dd8d15e3e/480741537_1048340544004522_5031351574695513882_n.jpg</image:loc>
      <image:title>New Haven Health Department</image:title>
      <image:caption>Fall also brought new funding for the department's lead prevention program, covering free education, abatement services for residents, and RRP certification training for professionals. To keep the funding, they needed to hit participation numbers. We started by building a lead prevention logo that could stand on its own while still feeling like a natural extension of the NHV Health brand.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/3955605b-1b28-4810-9759-b43d5c4da77b/472899434_1014357190736191_4726712001944974301_n.jpg</image:loc>
      <image:title>New Haven Health Department</image:title>
      <image:caption>We built out a full suite of branded materials to meet people where they were, educating the community on the presence of lead in their homes and the steps they could take to protect their families.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/70c66a7c-9dfb-4e66-98c7-29c026d3650f/billboard2.png</image:loc>
      <image:title>New Haven Health Department</image:title>
      <image:caption>We created another short URL, this time pointing people to the lead prevention hub where they could sign up for info sessions and enroll in the program.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/ad33ede1-47ac-4c3f-905b-bbba33746f0a/billboard1.png</image:loc>
      <image:title>New Haven Health Department</image:title>
      <image:caption>Not every billboard was speaking to the same person. Some were aimed at families and residents, others like this one were designed to catch the eye of landlords who stood to benefit from federally funded abatement services.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/a599912a-14c5-4d6e-ba53-b4998afb9d34/472655145_1013985084106735_7038927544382625845_n.jpg</image:loc>
      <image:title>New Haven Health Department</image:title>
      <image:caption>Yard signs went up all over the city, in English and Spanish, meeting the community right where they live.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/3ef07496-cc28-4f2f-b4ae-66e3255b2a9a/leadsocial.png</image:loc>
      <image:title>New Haven Health Department</image:title>
      <image:caption>The messaging carried into social too, with some of the same seasonal hooks we'd already built out. The campaign hit its numbers and the program is still running today.</image:caption>
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    </image:image>
  </url>
  <url>
    <loc>http://www.alexandrasordi.com/parker-marketing-and-management</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/3d759915-28ab-4375-ac45-e19664854fdc/pmmhorzlogomockup.png</image:loc>
      <image:title>Parker Marketing &amp; Management</image:title>
      <image:caption>A combination of tall serif and luxury script typography brought a new level of maturity and sophistication to the brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/a33a72cb-a17e-4f58-a086-4f519583d6dd/pmmglowupsignmockup.png</image:loc>
      <image:title>Parker Marketing &amp; Management</image:title>
      <image:caption>The simple P that once served as the brand icon got a thoughtful refresh, resulting in a mark that felt worthy of the elevated direction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/a5f4a882-6e52-4237-9957-5f643663cc59/pmmverticallogo.png</image:loc>
      <image:title>Parker Marketing &amp; Management</image:title>
      <image:caption>Rather than rearranging the horizontal logo elements, the vertical version was designed as its own intentional mark. Two distinct layouts that feel cohesive together. This is the kind of detail that takes a brand system from good to elevated.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/ca52e946-c9b0-4690-911f-de48b397b77f/brandguidemockup.png</image:loc>
      <image:title>Parker Marketing &amp; Management</image:title>
      <image:caption>A complete set of brand guidelines documenting the vision and thinking behind the new brand, alongside practical direction on color, typography, logo formatting, usage, and more.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/1f6d7c74-a6a6-4cb3-97d4-adac11d9dfa4/parkersocial.png</image:loc>
      <image:title>Parker Marketing &amp; Management</image:title>
      <image:caption>I set up Parker with some guidance on social media templates for the new brand system.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/f1c6f215-29c3-4c23-a250-9f45095bff44/PMM-businesscard.png</image:loc>
      <image:title>Parker Marketing &amp; Management</image:title>
      <image:caption>As Parker grows into her role as an industry leader and influencer, her business card needed to hold its own in any room. Clean, polished, and on-brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/6255dd73-8c47-41fa-8ab1-969d19a1e5c5/Portfolio+Web+Mockups+%284%29.png</image:loc>
      <image:title>Parker Marketing &amp; Management</image:title>
      <image:caption>The website got the same elevated treatment as the brand. What once felt pieced together over time was restructured into a clear, intentional experience. Visitors can now easily navigate Parker's full range of services, understand what is right for them, and know exactly how to take the next step.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/fe644ef4-6d53-4de5-bb49-e3b8ed65d044/clientwebpage.png</image:loc>
      <image:title>Parker Marketing &amp; Management</image:title>
      <image:caption>Parker's team has the results to back up everything they offer. A key focus of the redesign was giving that work the visibility it deserved, presented in a way that builds trust, establishes credibility, and makes it clear this is a team that delivers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/2d12e628-4ae5-472c-88c0-09e500d73fa2/mobikefriendlyweb.png</image:loc>
      <image:title>Parker Marketing &amp; Management</image:title>
      <image:caption>Built with mobile in mind from the start, meeting users where they already are when searching for the right fit.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/ae8bf4d3-0aed-41aa-a4de-15177d000d7f/parker-hughes-ceo-parker-marketing-and-management-headshot-2.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/8c87a851-4b2f-4851-9626-fcae5c4a2b48/Creative+Portfolio+%281%29.png</image:loc>
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  </url>
  <url>
    <loc>http://www.alexandrasordi.com/care-coalition</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/40107a55-5d34-4a97-bd72-56e8bf052573/care-coalition-horizontal-white-logo-compass-background.png</image:loc>
      <image:title>Care Coalition</image:title>
      <image:caption>The wordmark does a lot of quiet work. The mix of script and bold sans-serif balances the human side of the brand with the credibility the work demands. And that angled cut at the top of the L? A subtle nod to a compass arrow, because at its core, Care Coalition exists to help people find their way through a system that wasn't built with them in mind.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/e1a10427-98ed-4533-8dcb-e614c64cd60a/care-coalition-vertical-logo-with-tagline-preview.png</image:loc>
      <image:title>Care Coalition</image:title>
      <image:caption>The stacked version with the tagline, bringing the Guardian Model into the brand identity and grounding the visual in the proven framework behind the work.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/cc5350a1-debb-42be-a2bf-9f5a113c3f9e/care-coalition-care-keeper-journal-mockup.png</image:loc>
      <image:title>Care Coalition</image:title>
      <image:caption>Before any campaigns, we started with the foundation. The founder had years of resources built up that needed a home. We organized everything into a single, structured planner families could actually use to keep track of everything related to their loved one's care. Existing resources got a brand refresh, gaps got filled with new ones, and the result was the Care Keeper Journal.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/a49c01b8-a12d-4ae7-8e25-05acd21a6bc4/care-coalition-branded-assets-mockup.png</image:loc>
      <image:title>Care Coalition</image:title>
      <image:caption>The journal came out to 45+ pages covering everything from educational content to planning and tracking pages to contact sheets. Every page was designed for print and built as a fillable PDF for families who wanted to keep a digital copy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/f8a73d82-d15b-43fb-8f11-f37fa236ec32/care-coalition-presentation-design-preview-slides-mockup.gif</image:loc>
      <image:title>Care Coalition</image:title>
      <image:caption>On the provider side, we built out presentation templates to give the existing training materials a refresh they weren't getting any traction without. Together, the journal and the trainings cover both sides of the care team that need to be working in sync.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/291fc20a-dd70-4fac-aacd-b96ed85ebfab/care-coalition-website-home-page-mockup-desktop-and-mobile.png</image:loc>
      <image:title>Care Coalition</image:title>
      <image:caption>While the materials came together, so did the website. The priority was simple navigation, messaging that actually landed with both families and providers, and a space that felt trustworthy enough to introduce a new brand backed by years of real experience and research.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/e84a76c0-37d0-4234-91c9-96c8f1e975bb/carecoalitionpinterestwebsite-02.png</image:loc>
      <image:title>Care Coalition</image:title>
      <image:caption>The about page does the heavy lifting of establishing credibility, telling Mike's story, introducing the Guardian Model, and laying out the research and recognition behind it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/8c016059-24cc-4d66-ab83-d64d74b27221/carecoalitionpinterestwebsite-04.png</image:loc>
      <image:title>Care Coalition</image:title>
      <image:caption>The families page speaks directly to the exhaustion of navigating a complex system. The Care Keeper Journal is positioned as the answer to the pain points families know all too well.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/75ded5ad-d5af-4cb0-85a4-59e83f12f3f5/carecoalitionpinterestwebsite-06.png</image:loc>
      <image:title>Care Coalition</image:title>
      <image:caption>The providers page meets professionals where they are: stretched thin, navigating complex cases without enough time or tools to do it well. The Care Coalition training is positioned as the solution built for exactly that.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/80e5f352-e9ed-4be3-998f-7d2bec6a0e6f/carecoalitionpinterestwebsite-01.png</image:loc>
      <image:title>Care Coalition</image:title>
      <image:caption>The Care Keeper landing page breaks down everything inside the journal and makes the case for why families need it. It did a lot of the selling work as the product launched.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/93368e65-82b5-4a8d-b5e2-f7d620e1414b/carecoalitionpinterestwebsite-07.png</image:loc>
      <image:title>Care Coalition</image:title>
      <image:caption>The blog is designed and ready to go, built to become a content hub as Care Coalition continues to grow.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/1fbf52ef-0094-450e-8e36-27f9e2ca089f/carecoalitionpinterestwebsite-03.png</image:loc>
      <image:title>Care Coalition</image:title>
      <image:caption>The contact page keeps the same warm tone as the rest of the site, whether someone is ready to book a consultation with Mike or exploring a collaboration.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/a55e52ce-cacd-4eac-af36-aa1b516e6274/Michael+Mackniak-1274-BrioFive+%281%29.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/cd79f013-8939-4fbf-9115-41fbbcaa7266/Creative+Portfolio.png</image:loc>
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  </url>
</urlset>

