http://www.alexandrasordi.com/about daily 0.75 2026-06-10 https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/a9e08a2b-2b6c-49ed-945c-9217fb49b2a7/AlleySordi_Branding-35.jpg https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/9361c80e-66a8-4d90-90df-6d648eac2dee/brandingdoodlesmall.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/8b7ce04c-db9b-4722-b089-cfd2b48d8bc4/websitedoodlesmall.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/d96c20f3-0bde-4658-9222-19f27e0a8187/designdoodlesmall.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/200af6fd-6492-4c33-9bba-ba30989449f3/socialdoodlesmall.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/136784d7-a336-4934-b449-b698e89a8c33/videoeditingsmall.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/adbce034-e677-4634-918e-78c6b40ccf10/emaildoodlesmall.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/1b6e78e6-2aa8-4d43-ab94-0cbe32e8fb33/videopresentationdoodle.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/51f7e349-546e-4302-9839-d5ef0172453b/DSC_0107-2.jpg https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/f14d99d9-1e04-4621-8162-5bd3acedac28/designer+alley+leaning+back+in+chair+in+retreat+setting+-+desktop-2.jpg http://www.alexandrasordi.com/home daily 1.0 2026-06-10 https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/0b707f5f-a3d5-4ce8-aaaf-51f0ed028844/AlleySordi_Branding-87-2.jpg Home https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/0d4b23ec-0385-4c81-a978-ef27e8a62a25/DSC_0055-2.jpg Home https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/110296fc-72da-4dc3-bfe7-40aa0870368a/calm-bus-shelter-high-risk-ad-mockup.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/6255dd73-8c47-41fa-8ab1-969d19a1e5c5/Portfolio+Web+Mockups+%284%29.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/878c76e7-4f6e-41c9-bffe-3cf2326a6de3/482086422_1059720679533175_6237611556356198035_n.jpg https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/c26b8349-1871-43ad-937d-cbe9588abc23/care-coalition-branded-assets-mockup.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/fcf4dd08-10c3-463f-b005-e86f63c1a2df/mindmapbillboard.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/c6e369fd-e3af-4bbe-9a3b-6c4a1c0aac19/Portfolio+Web+Mockups+%283%29.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/e6b03b79-6937-476d-a7ab-0a6a28aa48e9/Untitled+design+%2815%29.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/a054d57c-cdef-4b36-894f-13787b7a78cc/Erica_IntuitiveShoot-00591.jpg https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/7f59d085-c692-4ae2-9a99-c7a354f70b58/zen-house-logo-orange-palm-pattern-background-vertical.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/adae6343-5d95-449a-9989-cc0ec7d93b73/thats-fucked-therapy-portfolio-preview-01.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/accd5fa6-3e6a-41fb-82f1-240653d3b910/494178919_1285743726890518_5674669302663571414_n.jpg https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/1781041437988-BG7WZK0H4US770BYJMHW/unsplash-image-V7EgUtCnvLY.jpg http://www.alexandrasordi.com/calm-nola daily 0.75 2026-06-10 https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/fb82b993-dc63-4187-9227-436843024697/Untitled+Design+-+1.png CALM NOLA This client came with only a low res logo file, so we started by rebuilding it from the ground up, keeping the original design intact and creating the proper files needed to move forward. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/0bf60f71-29dc-4c9e-bb83-1ce68f46c5a2/calm-nola-awareness-campaign-billboard-mockup.png CALM NOLA This billboard was part of the psychosis awareness campaign focused on community education and breaking stereotypes. By the end of the campaign, the CALM logo became recognizable in the community. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/91d19fa4-51c7-4671-b62a-49868b4233f1/psychosis-is-real-bus-ad.png CALM NOLA The bold design and simple messaging translated seamlessly into bus ads, cutting through the visual noise of New Orleans and putting the campaign in front of the community every day. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/ebd9870d-b32e-42a6-8a71-f9d53facb344/interior+bus+ad.png CALM NOLA The interior bus ads drew from the artistic heart of the New Orleans community and the EPIC Clinic. The copy came directly from poems written by clients describing their lived experience with psychosis. Personal, honest, and intentionally relatable, designed to reach both those learning about psychosis and those quietly living it. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/b0c76ca0-3771-4d5e-93f0-ab29dad6c31d/generalawarenessprintmockups.jpg CALM NOLA Posters, flyers, and handouts distributed throughout the community, each with a uniquely tracked QR code directing people to a psychosis symptom quiz. The tracking gave us clear insight into which messages were resonating and where. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/110296fc-72da-4dc3-bfe7-40aa0870368a/calm-bus-shelter-high-risk-ad-mockup.png CALM NOLA Building on the success of the first campaign, CALM secured funding for a follow-up centered around high risk factors of psychosis. Trackable QR codes directed people to a dedicated landing page. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/1ba6d54a-88ec-4afa-93e5-14cec5dab688/bus-ad-mockup.png CALM NOLA Bus and billboard ads rolled out across the city again, each version dedicated to a specific risk factor of psychosis. Keeping the New Orleans creative community at the heart of the work, I developed a series of block print inspired illustrations to anchor each execution. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/7830ada2-70b2-4c1f-8b52-2e2153ec216b/Portfolio+Web+Mockups+-+2.png CALM NOLA The dedicated landing page anchored the campaign, featuring videos of local influencers sharing real conversations about their experiences with psychosis, followed by educational resources on risk factors and pathways to getting help. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/e05deb48-a3e0-4403-aeda-0621fb6d5c3b/calm+social+media+posts+phone+mockups+%281%29.png CALM NOLA Social content carried the campaign further, keeping the messaging and visuals consistent across every touchpoint. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/e540ed44-b1e4-41f1-b606-25a21a808678/popupbanner.jpg CALM NOLA The success of the CALM campaigns contributed to EPIC clinic's expansion across the country, bringing specialized care to more communities in need. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/75f6b0c8-7ed8-406f-92c0-48ebb3615761/realitycheckpodmockp.jpg CALM NOLA The new brand direction extended into audio with cover art for CALM's Reality Check Podcast, keeping the visual identity consistent across every platform. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/b08f34ed-47f7-4ffd-bc6f-38ae41d1ea1f/calm-nola-founders-ashley-weiss-and-serena-chaudhry-client-photo-bw-2.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/b7ea4713-7cc8-4581-a715-995c053bb5d5/Untitled+design+%2816%29.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/ff231f4c-556d-46d3-a939-190d252769ad/Untitled+design+%2817%29.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/4481da11-7d68-44cb-a7d3-9116e2c60fda/484034462_1075251841309526_2241066311252220445_n+%281%29.jpg https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/ca0f0713-bcc7-430d-89a4-3fd71ef279c7/535051778_18381407488135838_7018234428747991394_n+%281%29.jpg http://www.alexandrasordi.com/new-haven-health-department daily 0.75 2026-06-11 https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/ba4817cb-3ec5-4a90-8f83-fe2cb6f29ce5/strategicplan.png New Haven Health Department The New Haven Health Department rebrand started with a new strategic plan that aimed to make access to health information and services more accessible and equitable. It was also written during the beginign stages of the global COVID-19 pandemic, so the department wanted to focus on being a trusted source of information. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/067fa4cb-5442-4b50-bc10-3b0a779b9e49/verticallogo.png New Haven Health Department with the strategi plan in mind, the new logo for the new haven health department was born. with it the name changed to a more informal and approachable and memorable New Haven (NHV) Health. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/2368eaba-f7a4-4d4a-bcfb-a21c4e2f9833/logoexplanation.png New Haven Health Department the logo was thoughtfully design and included all the elements the client wanted to see. i was inspired by the baseball equity graphic going viral at the time when designing this logo. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/80dcdeb5-3f84-435b-b3bf-421489b7433f/image+%287%29.png New Haven Health Department the department did a great job of translating the brand into their physical spaces. this photo is from one of their clinic spaces. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/cc482c0e-bcee-4605-b5df-ab0263325b95/image+%288%29.png New Haven Health Department our first campaign together was for the covid-19 vaccine, just as it was rolling out. part of the campaign used the floating, talking emoji heads that were very popular at the time. the idea was to show the real conversations people were having around the vaccine, choosing to get vaccinated to they could enjoy their summer. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/f3f5f155-869f-4d9a-b27c-dfdd92eeacf4/Screenshot+2026-01-23+at+6.19.02%E2%80%AFPM.png New Haven Health Department in addition to the bus ad, this idea carried itself online with paid digital ads. for these we did video format and used real voices from the community having real conversations. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/11bfadf9-9590-49d8-95ba-72c1749c69cd/covidsummersocial.png New Haven Health Department https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/9daa6f23-fa2f-4692-abdd-118ffc7ed8cd/nhvhealthsocialmockup.png New Haven Health Department https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/70c66a7c-9dfb-4e66-98c7-29c026d3650f/billboard2.png New Haven Health Department https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/ad33ede1-47ac-4c3f-905b-bbba33746f0a/billboard1.png New Haven Health Department https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/e65f9b4d-04a0-4ea9-9dea-5aa0afc83f7a/image+%283%29.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/a5d61ef4-be77-43d1-8db0-ba3f1e42df9f/Creative+Portfolio+%283%29.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/0d65c781-1754-4c0c-84cf-a381d86c6564/Creative+Portfolio+%284%29.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/878c76e7-4f6e-41c9-bffe-3cf2326a6de3/482086422_1059720679533175_6237611556356198035_n.jpg https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/79b5013d-4cbc-4589-a22b-657e9468a5b9/image+%285%29.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/776cd734-c802-4572-a955-86fac7dba3f3/image+%286%29.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/861eafa0-4279-42f2-8e55-394e01d88f43/image+%284%29.png http://www.alexandrasordi.com/parker-marketing-and-management daily 0.75 2026-06-11 https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/3d759915-28ab-4375-ac45-e19664854fdc/pmmhorzlogomockup.png Parker Marketing & Management A combination of tall serif and luxury script typography brought a new level of maturity and sophistication to the brand. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/a33a72cb-a17e-4f58-a086-4f519583d6dd/pmmglowupsignmockup.png Parker Marketing & Management The simple P that once served as the brand icon got a thoughtful refresh, resulting in a mark that felt worthy of the elevated direction. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/a5f4a882-6e52-4237-9957-5f643663cc59/pmmverticallogo.png Parker Marketing & Management Rather than rearranging the horizontal logo elements, the vertical version was designed as its own intentional mark. Two distinct layouts that feel cohesive together. This is the kind of detail that takes a brand system from good to elevated. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/ca52e946-c9b0-4690-911f-de48b397b77f/brandguidemockup.png Parker Marketing & Management A complete set of brand guidelines documenting the vision and thinking behind the new brand, alongside practical direction on color, typography, logo formatting, usage, and more. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/1f6d7c74-a6a6-4cb3-97d4-adac11d9dfa4/parkersocial.png Parker Marketing & Management I set up Parker with some guidance on social media templates for the new brand system. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/f1c6f215-29c3-4c23-a250-9f45095bff44/PMM-businesscard.png Parker Marketing & Management As Parker grows into her role as an industry leader and influencer, her business card needed to hold its own in any room. Clean, polished, and on-brand. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/6255dd73-8c47-41fa-8ab1-969d19a1e5c5/Portfolio+Web+Mockups+%284%29.png Parker Marketing & Management The website got the same elevated treatment as the brand. What once felt pieced together over time was restructured into a clear, intentional experience. Visitors can now easily navigate Parker's full range of services, understand what is right for them, and know exactly how to take the next step. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/fe644ef4-6d53-4de5-bb49-e3b8ed65d044/clientwebpage.png Parker Marketing & Management Parker's team has the results to back up everything they offer. A key focus of the redesign was giving that work the visibility it deserved, presented in a way that builds trust, establishes credibility, and makes it clear this is a team that delivers. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/2d12e628-4ae5-472c-88c0-09e500d73fa2/mobikefriendlyweb.png Parker Marketing & Management Built with mobile in mind from the start, meeting users where they already are when searching for the right fit. https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/ae8bf4d3-0aed-41aa-a4de-15177d000d7f/parker-hughes-ceo-parker-marketing-and-management-headshot-2.jpg https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/8c87a851-4b2f-4851-9626-fcae5c4a2b48/Creative+Portfolio+%281%29.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/e1e55a3b-d7d8-4f4c-876e-5fb20449932c/Creative+Portfolio+%282%29.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/e43e0882-247c-44f5-8355-5f0549251cea/Screenshot+2026-01-21+at+1.16.58%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/57190312746fb908425f7310/53cefc2b-5cc3-4e73-874c-0ff8063965a4/clientsuccess.png