Matelex
Matelex delivers connected refrigeration solutions for leak detection and energy management. Serving grocery and pharmaceutical industries, their technology helps prevent billions of tons of CO₂ from leaking into the environment. By optimizing refrigeration performance, Matelex enables companies to meet environmental regulations, reduce impact, and improve operational efficiency.
WEBSITE, BRANDED MATERIALS, SOCIAL MEDIA
The Direction
When I started working with Matelex, they were a fully established French company with technology already effective in helping companies meet F-gas regulations. They were ready to enter the US market as the AIM Act was being developed but needed a US team to simplify the complexity of their product/solution and create US-specific marketing materials.
One of the first things we tackled was the website. I built two dedicated landing pages, one for installers and one for owners and operators, each speaking directly to the benefits of Matelex technology for that specific audience.
I built out branded presentations to help the sales team make the case for the US pilot program and bring the right companies on board.
The US team was active on the conference circuit, so I branded a full suite of handouts to support those appearances. The sales team also needed tech sheets, which meant taking genuinely complex systems and making them both visually appealing and easy to follow. It required real technical learning on my end to get it right.
Another simple handout aimed at owner and operators.
Social content was focused on one clear goal: making Matelex the go-to source for AIM Act regulation updates and the refrigeration solutions that help owners and operators stay compliant.
Woven throughout the work, I created custom illustrations that felt native to the Matelex brand and added a visual layer to numbers and technical information.
Impact
Our marketing efforts helped the Matelex US team gain visibility in the refrigeration space, earning speaking opportunities at major industry events, attracting industry experts to the team, and securing companies for their US pilot program. Matelex became the go-to source for updates on regulations explained in a clear, digestible way, positioning them as a thought leader and the top solution among competitors.
