Meet Alley
About Me
I'm I'm a graphic designer and brand strategist who believes the best work happens when strategy, intuition, and intention show up together.
With a decade of experience across brand identity, marketing, and visual storytelling, I help businesses transform their brand into something that feels clear, aligned, and reflective of who they are and the people they serve.
My background in marketing allows me to think beyond aesthetics and consider how all the pieces of a brand function together. Every project begins with curiosity and a lot of questions. I take time to really get to know the business, the people behind it, the industry, the goals, and the audience before a single thing gets created. That foundation is everything. It's what allows me to create from a place of real understanding and help your brand not just feel seen, but actually be seen.
When I'm not creating, you'll find me exploring Charleston, pulling tarot cards, cooking up something tasty in the kitchen, or spending time with the people I love.
Location
Availability
Based in Charleston, SC. While remote is where I do my best work, I'm open to being on-site for the right local opportunity.
Currently taking on more contract work, while also open to a full-time position for a business that is the right fit.
Ideal Client
What People Notice
Entrepreneurs whose work is rooted in their passions and dedicated to improving lives and strengthening communities.
I have a natural ability to understand and deliver what a client is looking for without needing much direction.
Expertise
Logos/Branding
Aligned brand identities built from a place of deep understanding. I research, ask the hard questions, and connect the dots between your business, your people, and your vision.
Websites
Strategic, brand-cohesive websites built around your client journey. I get people's attention, guide them through your space, and move them to act. Design, copy, launch, and beyond.
Print & Digital Design
Designs that make your brand stand out wherever it shows up. Built for any space, with the technical know-how to format correctly, prep files, and work with vendors and printers.
Social Media
From strategy and content creation to analytics and paid management, I support brands ready to show up authentically, grow consistently, and build their presence with intention.
Video Editing
Basic video editing and animation for social, presentations, and courses, focused on pulling out the best moments and telling a story that keeps people watching.
Email Marketing
From strategy to design and copy, I support businesses ready to show up consistently in their audience's inbox. Newsletters and campaigns designed to nurture and connect.
Campaign Development
From the big idea to the final deliverable, I develop campaigns that stand out and move people to take action. Digital, print, social, and beyond — vendor coordination included.
Skills
Tools & Software Adobe Illustrator, Photoshop, InDesign, Lightroom, Premiere, After Effects, Canva, Figma, Microsoft Office, Google Suite, Showit, Squarespace, WordPress, Mailchimp, Flodesk, Constant Contact, Sprout Social, Social Pilot, Loomly, Sked Social, Click Up, Teamwork, Asana, Monday, Airtable, Notion, Slack, Teams, Voxer, Loom, Zoom
Process & Project Management End-to-end project leadership from discovery through launch. Experienced working independently and within teams, with an organized, proactive workflow and a clear, structured approach to presenting work and managing timelines.
Client Experience Experienced leading client discovery sessions, presenting work, and guiding clients through the creative process from start to finish. Focused on building trust, shared understanding, and making sure every decision serves the bigger picture.
Presentation & Public Speaking Experienced presenting to clients, boards, and funders, translating creative decisions and strategy into clear, compelling narratives for a variety of audiences.
Awards & Press
My work in mental health awareness and campaign development has been recognized by industry organizations and covered by press across the country.
Yale School of Medicine 2024: Mindmap Launches Statewide Campaign to Support Early Detection of First-episode Psychosis in Teens and Young Adults
Yale School of Medicine 2024: Mindmap Promotes Early Detection of Psychosis Across Connecticut and Beyond
Tulane University Office of Research 2025: Mental health campaign dramatically cuts treatment delays for psychosis
Marcom Award - Gold - Native Advertising (2023), Awarded to the Red Rock Branding team for our work on the CALM NOLA campaign
AVA Digital Awards - Gold - Advertising (2023), Awarded to the Red Rock Branding team for our work on the CALM NOLA campaign
New Haven Register 2017: Mindmap Takes a New Approach to Mental Health
Research
Some of my work has also made its way into academic research, cited as examples of effective mental health communication.
Coming Soon! A research article I co-authored on is currently under review!
My Unique Approach
Over the years I have developed my own unique approach to the work I do, one that blends intuitive practices with industry strategy. I call it Soul Meets Strategy.
It starts with deep discovery. Before anything else, I want to know who you are, your story, your values, your purpose, and the personality that lives behind your business. Through reflection practices like journaling, meditation, and tools like astrology, human design, and personality tests, I help you get deeply aligned to what you're building and why. The goal is a brand that feels like a soul extension of the person/s behind it, so when people encounter your brand, they see you, and when they see you, they see your brand.
From there, the strategy begins. Industry analysis, competitor research, audience segmentation, SEO, value proposition, and customer journey work — all the structured, data-informed strategy that makes sure your brand doesn't just feel right but actually performs. The soul piece tells us who you are and the type of people you want to attract. The strategy gives us the insights and plan to take measured action. Together, they shape every design decision, every word, and every marketing choice from the ground up.
This approach isn't for every project, but in my experience working with health, wellness, mental health, and sustainability brands, it's where the most meaningful work happens. When someone is ready to go deep, get clear, and build something that truly reflects who they are, this is what I offer.