Zen House
Zen House is a wellness-focused concierge service designed for families and travelers looking to experience Charleston with intention. Whether that's curated recommendations, spa and dining reservations, or private beach yoga, every detail is handled so you can actually be present for it. Little Zen extends that same care to the little ones, with packages that keep kids entertained and fed while giving parents a real night out. And for those looking to mark a moment, Zen House Beach Parties handles everything: a fully styled setup with chairs, rugs, tents, pillows, decor, and health-conscious food and drinks, at the beach or wherever the occasion calls for it.
BRANDING, WEBSITE
The Direction
Rooted in the laid-back energy of Folly Beach and Charleston's wellness community, the brand needed to feel like a true extension of Zella: playful and bold, but grounded in the earthy neutrals she lives in every day. The challenge was balancing luxurious zen with modern boho style without letting it go bland.
Horizontal Zen House logo created using a customized font. Placed over the brand's iconic palm pattern.
Vertical logo with tagline printed on a tote, displayed at one of the party set-ups.
The logo icon branded on a keychain.
Horizontal logo with tagline decal.
The iconic Zen House pattern on a beach towel with flip flops branded with the logo icon.
In addition to the brand pattern, I created a set of custom beachy boho icons.
The little zen logo and pattern uses a more saturated version of the brand color scheme.
Little Zen logo on baby onesie.
Zen House Beach Parties logo.
Zen House Beach Parties website landing page. Features custom brand illustrations.
After creating the Zen House Beach Parties landing page, the plan is to carry the same idea onto the Zen House website, but make it a little more refined and luxurious.
Impact
With a polished brand identity, a website that actually reflected the experience she was offering, and marketing materials ready to go, Zella finally had everything she needed to put herself out there with confidence. Since launching, she's been securing new clients every week.
